The Key to Speaking Success: Mapping an Audience

By Chris Lundberg. Executives, entrepreneurs, and influencers make a living by convincing the folks around them to do things. Moving people is a difficult task, and there are lots of predictable roadblocks on the way to persuading an audience. But in my experience, there is one basic underlying belief that speakers often hold that gets […]


The Enigma of Reason

By Calum Matheson Everyone who speaks in public eventually runs into a problem: having a good idea is not the same thing as convincing other people that your idea is good. History is full of revolutionary ideas that never came to pass because of institutional inertia, individual resistance to change, or simply failures of imagination. […]