The Key to Speaking Success: Mapping an Audience
By Chris Lundberg. Executives, entrepreneurs, and influencers make a living by convincing the folks around them to do things. Moving people is a difficult task, and there are lots of predictable roadblocks on the way to persuading an audience. But in my experience, there is one basic underlying belief that speakers often hold that gets […]
Why talking about values matters
By Carolyn Hardin and Christian Lundberg Implementing and managing organizational change is crucial for the success of any organization. But how can leaders produce the change that they desire in contexts where tendencies towards group-think and inertia make it difficult for new ideas to get off the ground? Paying attention to the stories that your […]